What is Swoop?
Swoop is an automated missed-call text-back service that helps small home-service businesses (plumbers, electricians, HVAC, landscapers, cleaners, and similar trades) respond to customers who call when the business can't pick up. Swoop is operated by WelcomeMat Digital LLC.
How Consent Works
When a customer calls a Swoop-enabled business and the business doesn't answer, Swoop sends a single automated text message back to the caller from the business's phone number. The customer's act of calling the business is the consent signal that authorizes this transactional reply.
This consent basis is recognized under:
- FCC's "prior express invitation or permission" doctrine — when a consumer initiates contact by calling a business's published number, the business may respond via SMS to that same number for the limited purpose of addressing the consumer's inquiry.
- CTIA Messaging Principles & Best Practices — call-back response messages to customer-initiated calls are treated as transactional, not promotional.
Swoop does not import, purchase, or accept uploaded phone number lists. Every recipient is a person who personally called the business within the prior 30 days.
Opt-In Flow — Branded & Complete
The opt-in to receive an SMS from a Swoop-enabled business is a single, standalone, customer-initiated event — not bundled with any other agreement, term, marketing message, or account action.
The Customer's Experience (End-to-End)
The flow below is functionally equivalent to a verbal IVR opt-in script and contains every CTIA-required disclosure (brand, service description, frequency, Msg&data, STOP, HELP, Terms URL, Privacy URL, affirmative response, confirmation):
1
Customer dials the business's published phone number. This voluntary call is the standalone opt-in action — no checkbox, no form, no bundled agreement, no purchase, no third-party data, no list import.
2
Business misses the call. Swoop receives the missed-call event from Twilio and identifies the caller's number (the same number the customer voluntarily dialed from).
3
Swoop sends a single, fully branded confirmation SMS from the business's number within seconds. The message contains every required disclosure: the sending business name, the service description, message frequency, the Msg&data rate disclosure, the STOP and HELP keywords, and a link to the Terms of Service (which also links to the Privacy Policy). See the exact text below.
4
The customer's reply is the explicit affirmative consent to continue the conversation. Replying with a question, a service request, or “yes” continues the engagement. Replying STOP ends it immediately with a single branded confirmation. Replying HELP returns the business name, a help message, and the privacy URL.
5
Enrollment confirmation. Once the customer replies (anything other than STOP), Swoop sends one short confirmation acknowledging the engagement and the message frequency they should expect.
The Exact First Message (Fully Branded & Complete)
{Business Name} here, returning your missed call. We'll send up to 7 msgs to coordinate. Msg&data rates may apply. Reply STOP to end, HELP for help. Terms: welcomematdigital.com/swoop
The business name is substituted dynamically per Swoop-enabled business. The wording is otherwise consistent across all senders to ensure carrier compliance. The Terms page links to the full Privacy Policy.
Confirmation Reply (After Customer Engages)
Thanks! {Business Name} will be in touch shortly. Reply STOP at any time to end messages.
STOP Confirmation
You've been unsubscribed from {Business Name}. No further messages will be sent. Reply START to re-subscribe.
HELP Reply
{Business Name} via Swoop. We reply to missed calls and follow up on requests. Msg&data rates may apply. Reply STOP to opt out. welcomematdigital.com/swoop
What this opt-in is NOT bundled with:
- Not a website checkbox combined with Terms of Service or Privacy Policy acceptance.
- Not a purchase, sign-up, account creation, or login step.
- Not a marketing list, promotional offer, or third-party data-sharing agreement.
- Not a “by clicking here you also agree to receive SMS” combined consent.
The opt-in is a single, customer-initiated phone call. The first SMS — fully branded with every required disclosure — is the transactional response to that call. Together they constitute the complete, standalone opt-in flow.
Message Types & Frequency
- Missed-call response — 1 message sent within seconds of an unanswered call.
- Conversational replies — Up to 3 AI-assisted replies in response to messages the customer sends back, then hand-off to the business owner.
- Follow-up reminders — Up to 3 reminders (day 1, day 3, day 7) if the customer goes silent. All are still tied to the original missed-call event.
Typical volume per missed call: 1–7 messages, depending on whether the customer responds. No marketing, no promotional content, no third-party advertising.
How Customers Opt Out
Customers can stop messages at any time by replying with any of these keywords:
- STOP — Unsubscribes immediately. A single confirmation message is sent, and no further messages will be delivered from that business's number.
- HELP — Returns a help message with the business name, a privacy policy link, and re-subscribe instructions.
- START — Re-subscribes a previously opted-out customer.
Opt-out status is enforced at the platform level and cannot be overridden by the business.
Data & Privacy
Swoop stores the caller's phone number, the timestamp of the missed call, and the conversation history strictly to operate the service. Message bodies are processed by OpenAI's API to generate AI replies. Data is retained for 12 months and is not sold or shared with third parties.
Full details: welcomematdigital.com/swoop/privacy.html
Acceptable Use
Businesses using Swoop agree not to use the service for marketing blasts, list imports, debt collection, political or fundraising messages, or any SHAFT-category content (sex, hate, alcohol, firearms, tobacco). Violations result in immediate suspension.
Full terms: welcomematdigital.com/swoop/terms.html
Note for carrier reviewers: This service operates on a verified toll-free number for internal testing and on individually-provisioned 10DLC long-codes per customer business (registered under the WelcomeMat Digital LLC A2P Brand and a single shared "missed-call response" campaign). The consent basis (customer-initiated call) is identical across both number types.
Contact
For questions about this policy or Swoop's messaging practices:
Last updated: June 16, 2026.